Africa’s Warmest Welcome

In 2022, Africa is ready to invite tourists. Yet, everything’s going to be a little different this time. Changes are coming – and that’s for good.
There are 10 new trends Africa is going to be following to make its tourism infrastructure work better. Let’s take a closer look at that list.
Firstly, Africa’s tourism corporations are going against a toxic practice of greenwashing. Now, greenwashing is more than a common thing in marketing. Even top brands don’t hesitate to use environmental agendas to make their products look eco-friendly, confusing progressive society that it serves their needs. It simply comes down to not even using motos, just using green colors – so far so good, our mentality takes it for eco-friendly automatically.
Then, the second trend concerns Africa’s traditional cuisine. Have you ever heard of Pap en vleis? Ful medames, maybe? Africa’s countries have their own cuisine. These are, basically, can be split into groups by location: Northern, Eastern and Southern Africa. There are original native dishes as well, which might be an exotic experience for modern European tourists. Africa is up to promoting their gastronomy – sounds delicious!
Modern tourism needs to look towards inclusivity and accessibility. There should not be any minority group left outside. Those are: single-parent families, women traveling alone, people with disabilities, people with special mobility needs etc. Those groups are in great need of assistance and care. Taking that into consideration, Africa’s tourism sector is promising changes for the better.
It is all about getting an experience. When it comes down to travel, we all think the more expensive – the better. That is not true for Africa, for they are aiming at an exclusive approach and spreading tourists flow so there will be fewer crowds. Individual experience is a new luxury.
Another trend is so-called ‘travel bubbles’. Africa now is to make our path between point A and point B much easier, arranging beneficial trips.
Have you ever thought about contributing to the place you travel to? For it is essential for the places we visit to keep their environments safe and authentic. It is common that tourists are violating the local lows, disturbing the natural way of things. African travel sector is going to prevent this from happening.
Slow tourism is somewhere about the same thing. It will be a trend to travel more emotionally and mentally engaged. Why trying to see every sightseeing place and going according to the schedule in big crowds when you can have your own independent, hasteless journey?
We all need to maintain a healthy work-life balance. That’s what hot top trends are for, such as: bleasure, flexcation and workation are for. Africa’s looking forward to not making tourists wait for their trip all year. The destinations are going to provide work-friendly environments and everything else an office worker may need to avoid burning out.
The last but not least trend is making technology work for us. Going through the pandemic, people have become more technologically adaptive, and that is good news for tourism. People all around the globe have now the possibility to help each other, whether it is a giving shelter, giving a lift to a hitchhiker, or a place to stay for the night.
Those were the top trends for Africa’s tourism. Being highly commendable, they set the example for others on being rational, friendly and, for sure, welcoming.