Kacim Snoussi has been organizing motorcycle excursions in Morocco for 8 years. He is deeply dedicated to his work and knows how to provide interesting excursions with minimal environmental impact. The secret, of course, is not in the magical motorcycles that blow rainbows, but in the proper distribution of resources. Kacim shared his experience of combining motobusiness and environmental concerns.
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What inspired you to provide motorcycle tours?
I started organizing motorcycle adventures on behalf of my store, which specializes in bike sales and accessories. I’ve been arranging Enduro motorcycle races since 2014.
As a result of the events’ success, I decided to expand on the experience by making it a hobby.
Which is best to work with: large or small groups?
Naturally, in small groups. The element of safety is a plus. Because everyone has a different level, it is easier to control the process and help each participant adjust in small groups. It’s more difficult to provide everyone with the close attention they require in huge groups.
Most importantly, there are fewer motorbikes on the road, which means less carbon is released into the atmosphere. This becomes extremely apparent because there are already so many massive emissions that you can’t see from consumable materials, for example.
Less emissions are a bonus, but what else do you do to keep the environment in good shape?
We are a signatory to the Mohamed IV Climate Foundation’s Qualit’Air charter. We have calculated our carbon impact and have committed to compensation initiatives with the foundation.
A scheme to restore the cedar forest and a program to decarbonize our trips were also presented to the foundation as part of our initiative.
Furthermore, we see ourselves as representatives for solidarity tourism. Solidarity tourism is based on the redistribution of revenues; it is an act that requires a portion of income (5%) to be contributed to the needy, or tours to be integrated into women’s cooperatives or national human development initiatives.
What precautions do you take to ensure the safety of your clients?
To begin, our trips and each participant are listed on a gendarme-approved road map. This assures the course’s safety. Second, I hold a first- and second-degree first-aid diploma. Finally, from 2019 to 2022, our motorcycle fleet is refreshed and evaluated after each outing. Our zero-accident and 100% completed tours record attests to this.
Have you noticed that following your trips, people change for the better?
Not necessarily. Bikers are always friendly and good-natured individuals who, without a doubt, alter people’s perceptions of Morocco beyond postcards and prejudices.
Our trips are not extreme. Rather, they are centered on a more in-depth exploration that takes you off the main tourist path. It enables you to visit parts of Morocco that are inaccessible by automobile. It does allow for reflection on modern life, but the majority of my feelings at the end of the journey are that I have discovered Morocco in ways other than the desert.
