Have you ever had an urge to see where the tea in your cup comes from? Today, you can visit these places, as tea tours are increasing in popularity.
It seems that the usual sun-and-sand vacations are being replaced with niche travel experiences that address more specific interests. Among these experiences is tea tourism. The interest in tea was enhanced by the pandemic that shifted the public focus to healthier living and facilitated the resurgence of tea consumption.
In that regard, South Africa has been receiving more tourists than usual thanks to its rooibos tea production. The Rooibos Route was established several years ago to promote vacationing in Clanwilliam, and it is proceeding well with the spurt of acclaim in these two years. Since 2014, it has welcomed tourists from all over the world, and is ready to introduce more to the stunning beauty of this region and its long-standing Rooibos traditions.