As one character of the legendary Devil Wears Prada, played by Stanley Tucci, said,
That’s what this multi-billion dollar industry is all about anyway, isn’t it? Inner beauty.
In these words, he has enclosed a very interesting side of design and fashion. Design is not only the outer sheath of something – it is the way people can express themselves.
Berlin Design Week is one of the most significant events in its industry. Held in the capital of Germany every year, Berlin Design Week is devoted to a new theme every time. At this event, actual trends and new concepts in design are presented. Those who pursue a career in design can establish communication with each other or share new projects with society.
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2022: Higher Purpose
This is how the key theme of the Berlin Design Week sounds this year. How might one interpret this expression? As the organizers say, they want to discuss sustainability in the present and future. Which ethical and political factors influence a customer? How to minimize the waste of natural resources when producing them? Participants in the Design Week will present their solutions to these issues.
The main goal of Berlin Design Week, of course, is to provide a creative exchange between different platforms.
Origins
Berlin Design Week takes its origins in 2017. Participants of the Berlin Design Week are the representatives of the different industries of art. Apart from the exhibitions,you are free to attend workshops and discussions where people have the opportunity to share their minds and discuss current trends.
The festival is held every spring for 11 days. All companies, designers, cultural institutions, and other participants are invited to present their work to each other. Organizers invite up-and-coming creators to help themat the beginning of their career.
There are several key events, each analyzing design from a different perspective. They are held in various locations in Berlin on different dates. Some of the most awaited events are described below, just to give you a view of what Berlin Design Week is, but there are many more places worth visiting.
Some must-see events of Berlin Design Week 2022
STANDING – A STATE OF DESIGN PERSPECTIVE
An exhibition that considers design as a cultural property. An event for those who love art.
This one-of-a-kind exhibition is called “STANDING.” It will be open to visitors for the last five days of the festival. This exhibition will be curated by cultural manager and network communication designer Alexandra Klatt. The main idea of the exhibition is that design massively influences the spirit of our time.
Iconic design items, which will be represented in the exhibition, are a metaphor for global materialization. Nowadays, artists are interested in the global identity that everything in the world has. The only thing in common among these objects of design is the desire of their creators to invent something new and translate their opinions on those dilemmas in the world that can’t leave them indifferent.
Where to go: Alhambra Berlin, Berlin, Germany, from 18.05 to 22.05.
OPEN STUDIO NIGHTS
Presentations, talks, and tours for visitors where designers can present their works and make contacts. This event is for people who prefer live performances and seminars.
Meet studios from different cities, each working on unique projects. Some world-famous headliners were already announced.
One of them is Yrurari from Iceland. At the festival, she will be handling playful classes on second-hand clothes. She will also be sharing her techniques, secrets of her approach and chatting with all who would like to. To meet Yrurari, come to Artspace Bethany on the evening of May 12.
Another announced event is the Workspace Design & Talk event at LINDEMANN GmbH & Co. KG. This is a large showroom where more than 50 brands will present their work devoted to office design. You will see almost fifty inspiring decorations for the offices. You can attend discussions on branding and product design. Excursions, snacks, and drinks are also a part of the cultural program. This event will take place on May 12 and 13, in the evening.
Where to go: Berlin, locations are different for every studio and event, so you better clarify it in advance. The whole event will be open from May 12 to May 13.
DESIGN POOL
Temporary showrooms. An event for talented artists and a target audience.
This is an opportunity for designers and craftsmen to present their products. Those who are interested can buy them after the exhibition. Designers can use Design Pool as a promotional platform to make new connections and promote their crafts. Visitors who want just to enjoy the exhibits or purchase them are welcome too.
Where to go: Living Berlin, Germany, from 19th to 21th of May.
The other studios and the locations, where you can find the participants of the festival, are available online.
Speakers and partners of the Berlin Design Week
All the announced speakers belong to the design industry, and there are more people to join them. More than ten famous companies are sponsoring Berlin Design Week.
Further details
Berlin Design Week will start on May 12th and finish on May 22nd. Check the time and location beforehand to make sure you will get to the events that attract you the most, because they will be held in different locations of Berlin. Some of the events will also be available online.
