On Wednesday, 18 May, CHANEL reopened its iconic boutique at 18 Place Vendôme, after a year of renovation. The three-story building was reinvented by architect Peter Marino. The original boutique was increased in size and redesigned to express the house’s evolution through the years.
The opening date is not incidental – 18 May marks the 90 years anniversary of “Bijoux de Diamants,” the only high jewelry collection created by Gabrielle Chanel in 1932.
The 18 Place Vendôme boutique houses the Chanel Watches and Jewelry collection by the creative studio led by Patrice Leguéreau and Arnaud Chastaingt. The new addition to the display is the Chanel Patrimoine collection.
Even with access to modern technology and e-commerce, CHANEL places the emphasis on human experience and face-to-face communication. Therefore, the newly redecorated building is an epitome of luxury to suit the house’s clients.
