The Cannes Lions International Festival of Creativity will be held in France on June 20-24, at the Palais des Festivals et des Congrès. This is the world’s biggest celebration of communication and advertising connectivity.
Participants of the Cannes Lions compete for awards in several categories. This is not the only event of the festival: apart from the Lions Awards, the program of the International Festival of Creativity includes speaker performances, classroom sessions, and many more events.
The Cannes Lions International Festival of Creativity is many things: provocative, innovative, bold, inspiring, and, of course, creative.
Table of Contents
Categories
There are eight global categories in which contestants can receive their awards. In every one, they are assessed for separate criteria.
Craft
For this one, artistry and professionalism should make a strong creative idea work. (Design, Film Craft, Digital Craft)
Health
This award is given for using creativity when making work content for the life-saving sector. (Health & Wellness, Pharma)
Good
New ways of influencing the world by going beyond brand-this is what is valued here. (Glass, Sustainable Development Goals)
Strategy
Effective solutions and productive plans are reviewed as a basic part of progress. (Creative Effectiveness, Creative Strategy)
Entertainment
It explores creativity beyond communication. (Entertainment, Sport Entertainment, Music Entertainment)
Classic
The basis for every project here are images, stories, and sound (Radio & Audio, Outdoor, Print & Publishing, Film)
Experience
It chooses intelligent and immersive experiences for customers (Mobile, Creative Commerce, Brand Experience & Activation, Creative Business Transformation, Innovation)
Engagement
Authentic interaction is reviewed as a factor, affecting global culture, professionals in specific work industries, and their clients (PR, Creative B2B, Direct, Media, Social & Influencer)
Key events of the festival
There are way too many sessions to attend… To make it easier, here are some events that deserve special attention from the festival’s visitors:
Award Show
The main attraction of the festival, an award show, is the global culmination of the program of competition. All the Lion winners will be announced and given their awards.
When: June 24th from 7-9 p.m.
Debriefs of the Cannes Lions
The Cannes Lions festival holds several briefs, dedicated to their new creative projects and ways of future development (e.g., the Lion on St.Mark Interview). Some meet-ups will be held by Cannes Lions in partnership with world-famous organizations (e.g., Twitter and Microsoft).
When: different times for every debrief.
Meeting world-famous brands
Unilever, Coca-Cola, Google, McDonalds, Disney, and Hyundai… These are only a few examples of the companies whose representatives will take part in the festival and present their views or projects connected with the creative initiatives of Cannes Lions. Q&A sessions will be a part of the program too, but you’d better clarify their topics beforehand.
When: different times for every performance.
Meet-ups
Almost like the previous one, famous brands will hold a discussion about their work… but in partnership with Cannes Lions. Microsoft and Euronews are only two examples of the global speakers. Together, they will discuss a different creative topic every time.
When: different times for every meet-up.
Facts
The Cannes Lions International Festival of Creativity usually hosts up to 15,000 participants from more than 100 countries.
20,000 works from every country are submitted, including 1,500 internet titles, 10,000 posters, over 5,000 advertisements, and many more…
This creative festival has existed since 1954 and is known as the Oscar for the advertisement content.
